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Book Reviews
Successful Web Marketing for the Tourism and Leisure Sectors
A practical, jargon-free guide to help tourism and leisure managers move from seeing the Internet as a tangled web to a powerful network. Without presuming prior knowledge, this book is full of 'how to' information which practitioners can implement immediately in order to put the Internet at the forefront of their marketing activities.
E-Commerce & Information Technology in Hospitality & Tourism
A bit dry, but gives a good overview of how Information Technology is being used in the Hospitality & Tourism industry. It includes material on Internet access and other Information Technology as well as on the use of the Internet for marketing.
Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over the Internet
Full of practical tips, tools, techniques, resources, and step-by-step strategies to help tourism operators increase their bookings. It will help you increase your web site traffic and then convert curious visitors into paying customers. Each chapter is laid out as a stand-alone entity.
Advertising in Tourism and Leisure
Brings together the current thinking in this area, illustrated with extensive international case studies. Looks the potential of advertising in leisure and tourism but, while it includes many references to the Internet, this is not the book's main focus.
Hospitality Sales and Promotion
A guide through the practical methods of hospitality sales promotion. Shows how to organise and prioritise sales and marketing activities, and demonstrates how to maximise the impact of a sales campaign. For managers and marketing specialists.
Marketing Hospitality
An introduction to the theory and practice of marketing in the hospitality industry. Provides in-depth, real-world examples taken from the hospitality industry that describe operating-unit level concerns. Offers a standard marketing text approach and addresses the marketing mix early on, providing students with an action-based marketing plan.
Hospitality Sales: A Marketing Approach
An in-depth instruction based on the strategies of leading hospitality organisations. It introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. It includes an overview of sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology.
Using Computers in Hospitality
An overview of the use of computers in the hospitality industry. Includes material on office automation and yield management technology to point-of-sale systems and guest service technology.
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