|
Home /
Opinion & Editorial
The Internet Changes Everything
The Internet changes everything, but it changes some things more than others. In particular, the Internet is revolutionising the way in which people find and book hotel rooms. This development exposes hoteliers to certain dangers, but it also opens up new opportunities. While you don't have a choice about using the Internet to market and sell your hotel, you do have a choice in how you do it. more
|
In the Online World, there's only one alternative to competing on price.
Most people who look for you online will at one stage be confronted with a list of you and your competitors, with one of the most important pieces of information being price. Being on the right lists and differentiating yourself from your competitors is vital to get your share of those bookings, and to avoid competing only on price. more
|
Are Websites and Their Cost The Twin Evils of Small Hoteliers?
Use of the Internet for making hotel reservations is growing explosively, and many hoteliers have been caught unprepared. But its not all bad news. Not only can a good website be a source of additional bookings, but it can be the cheapest distribution channel available. more
|
|
|
