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Information Toolkit
How to Get Started in Online Hotel Sales and Marketing
The key to getting started in effectively marketing and selling your hotel online is your attitude to the job. You should be reasonably comfortable using computers and the Internet, and know a little bit about the world of marketing and selling accommodation online. more
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An Overview of Electronic Distribution Channels
Electronic Distribution Channels are the electronic ways in which customers can find and book your hotel, and if you want to maximise your online revenues you have to understand them. Here we give you an understandable and no-nonsense overview of electronic distribution Channels. more
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Hotel Website Design: How to Create a Website that Sells Your Hotel
Your website is the most important part of your Internet marketing efforts, so it has to be good. Its not enough just to put a brochure on the web - to increase your online revenue you need a site that makes it easy for the customer to do what they and you both want - i.e. book a room. more
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How to Find the Right Keywords for Your Hotel and Destination
Your keywords are the basis of most of your online marketing efforts. It is important to understand is that you don't choose your hotel and destination's key words - your potential customer's do. Your job is to discover what your hotel and destination's key words are, and then to use them effectively. more
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How to Promote and Market Your Hotel's Website on the Internet
Search engines now account for over 85% of all new visitors to a web site - and only 7% of Internet users will surf beyond the first 20 listings of a search engine. This means that a good listing in the main search engines under your hotel and destination's key words is imperative for online success. more
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How to Use Keyword, Pay-Per-Click and other Online Advertising
Keyword advertising with major search engines can pay off immediately by helping travellers who are already seeking accommodation to find you. Using carefully chosen key words with Google's Adwords, Overture and other keyword advertising opportunities can produce significant returns. more
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How to Use GDS Systems Profitably
GDS is the global network that 600,000 Travel Agents worldwide use to book travel through their computer systems. Many "first time" visitors to your property will find the property via a travel agent or GDS powered website. If you're not on the GDS system, you should be. And if you do use GDS you can maximise the results you get from it. more
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How to Use Third Party Intermediaries Profitably
Third Party Intermediaries can get between you and your customers and charge large commissions for their services, so it makes sense to minimise your reliance on them. But they do have their uses, especially if you have excess inventory. more
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Top Ten Hotel Sales Tips
Here we've brought together what we consider to be the ten most important things you need to know and do to market your hotel online. If you have these covered you'll be making the most of the Internet as a distribution channel that works for you. more
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