Hotel Marketing & Sales Online


Hotel Internet marketing

Hotel Internet Marketing Information and Resources for Hotel Marketing Online.

Hotel Internet marketing has become a vital part of the hotel marketing mix, and its importance is growing rapidly.

Every day, more and more people are turning to the Internet to book their accommodation needs. In 2004 over 16% of all revenues in hospitality will be generated from the Internet, and within two years 24% of all hotel bookings will be made online. The Internet is the fastest growing source of hotel room bookings ever.

At Hotel Sales Online our mission is to inform, empower and motivate you to develop your hotel marketing and sales online. With practical, proven ways to improve sales through hotel Internet marketing, we can help you get more bookings and pay less commissions.

Articles about Hospitality and Hotel Internet Marketing

Internet Hotel Marketing Overview
Hotel marketing on the Internet can be confusing and complicated. Between online travel intermediaries, booking engines, GDS systems, search engines, hotel websites and the intertwined relationships between them all, it's difficult to get a grasp of the hotel Internet marketing and distribution scene. This simple chart and straightforward glossary makes the Electronic Distribution maze clear and illustrates the difference between high-commission and low or no-commission channels.
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Online Hotel Marketing Here to Stay. The Internet has changed the way travel is being negotiated, managed and purchased and is revolutionising hotel promotion, hotel marketing, hospitality marketing and resort marketing. By 2005 over 20% of all hotel bookings will be completed on the Internet. This year alone 16% of all hotel bookings will come from the Web and 53% of them will be direct-to-consumer. Hotel Internet marketing has never been more important for those looking for a share of these bookings. more

Hotel Internet MarketingInternet Bookings Continue to Soar
The Internet is immensely suited for finding and booking hotel accommodation and other travel needs. It gives customers more information about accommodation choices than any other media, faster than any other media, and with less effort and expense that by using any other media. Hotel Internet marketing is a hotel marketing solution that works. It has become a key part of any hotel marketing strategy and can help your hotel increase sales.
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  • Over 12% of hotel rooms are now booked over the Internet and this is estimated to rise to 20% by 2005.

  • While overall travel industry sales fell 5% in 2002, online travel sales grew by 47%.

  • Over US$19 billion worth of room nights were booked online last year.

  • Last year 46,997,385 hotel reservations were made using GDS, resulting in 103 million room nights.
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