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A 3-Step Program for Coping with Internet Distribution
This is a presentation given by Tom Fragala, CEO of hospitality software company Vistera. He introduces and expands on his 3-step program (Acknowledge the threat, Educate yourself, Take action) and provides a selection of learning resources. Download
Evolution in Electronic Distribution: Effects on Hotels and Intermediaries
(Requires free registration)
This is a report from the Centre of Hospitality Research at Cornell University. It looks at the challenges facing hoteliers as a result of the development of the Internet and other electronic distribution channels and looks at strategies to succeed in the online marketplace. The report offers a good, big-picture overview of electronic distribution in the hotel industry. Download
Hotel Pricing in a Networked World
(Requires free registration)
Also from the Centre of Hospitality Research at Cornell University, this brief paper by Cathy A. Enz Phd. looks at issues facing hotel room prices as a result of developments in electronic distribution, including the Internet. Download
The GDS Trainer’s Guide
The GDS Trainer’s Guide from the Hotel Electronic Distribution Network Association (HEDNA). Produced by representatives from a number of specialities from inside the hotel industry and the main GDS systems, this guide provides brief descriptions of various topics including types of hotel organisations, connectivity, booking process and flow, PNR messaging, and commission payment. Download
Your Hotel's Three Part Internet Strategy
This is a promotional report from reservation software developer Internet Merchandising Systems, and it promotes their products. Their suggested three part Internet strategy involves, pricing your rooms so that intermediary discounts do not become your defacto rates, making an effective website the centre of your online strategy, and using reservation software such as their own. Although promotional, it does contain some useful information. Download
Online Hotel Sales and Third Parties
This report from Scott W. Anderson, president of High Country Hospitality, is a discussion of the online market as it currently exists. It includes facts about consumer behaviour in that market, specific reviews of the top 3rd party sites as far as can be currently ascertained, suggestions of steps industry members might wish to consider, and finally a review of some contractual elements for each of the sites. Download
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